SaaStr hiring Director of Digital Marketing to report to AI VP
## SaaStr hiring Director of Digital Marketing to report to AI VP SaaStr, the B2B SaaS media and events company, is hiring a Director of Digital Marketing to report directly to an AI agent. The role offers a six-figure salary and is mostly remote. The AI VP, called 10K, was built on Replit and operates as a functional marketing executive. According to founder Jason Lemkin, 10K ships campaigns independently, handles daily briefs, builds audiences, tests copy variants, and manages send sequences. The AI has previously shipped multiple campaigns over a weekend and recommended pricing changes. The reporting structure puts a human marketing director below an AI VP. Humans retain final approval on strategy, but 10K handles campaign execution and tactical decisions. This inverts the typical AI-as-assistant model. SaaStr has documented 10K's performance publicly, positioning the experiment as a test case for agentic AI in marketing operations. The company runs annual SaaS conferences and produces content for SaaS founders and executives. **What this means for sales teams:** The reporting structure matters more than the technology. If your marketing leader is an AI agent, you need clarity on who owns revenue accountability, pipeline targets, and cross-functional decisions. Campaign execution is table stakes. Strategic alignment with sales is not. The market context: multiple companies are hiring senior marketing executives with AI expertise. Prophecy's SVP Marketing role shows typical compensation at $250-325K base for AI-native marketing leaders. That is the human VP benchmark. SaaStr's six-figure Director role sits below that, reporting to AI. The real question: can an AI agent be accountable for pipeline contribution? Campaign output is measurable. Revenue impact requires judgment, context, and cross-functional negotiation. That is where this experiment gets interesting. For now, one data point. Worth watching whether others follow or whether this stays a media company publicity play.