Strategy

Replit earned 6M impressions from one customer. Most vendors miss this.

SaaStr mentioned Replit 214 times in 12 months, generating 5.9M impressions to 450k B2B executives. Zero dollars spent. The product worked, the customer shipped production code, the coverage followed. Most B2B companies have power users doing smaller versions of this right now and have no idea who they are.

Sep 17, 2026 · 3 min
Strategy

Owner.com hits $100M ARR after AI rebuild, 83% of customers start in product

U.S. restaurant SaaS company Owner.com crossed $100M ARR in 2026 after rebuilding its go-to-market around AI agents. More than 83% of new customers now begin inside an AI product, not a sales call. The company scaled from close to 50 sales reps in late 2024 to 17 new AEs starting at once in May 2026, with 20 to 30 BDRs set for promotion to closing roles.

Aug 31, 2026 · 3 min
Strategy

Seat-based pricing is dying: consumption, value, and hybrid models replace it

ZoomInfo CEO Henry Schuck says nobody knows what B2B pricing should look like, but one thing is clear: pure seat-based models are done. Four years of 12-16% annual price increases burned through customer tolerance, CIOs are cutting SaaS to fund AI token bills, and the seat count stopped mapping to actual value delivered. Three models are emerging to replace it.

Aug 26, 2026 · 5 min
Strategy

Why good reps hit 70% quota at one company, 0% at yours

Jason Lemkin breaks down the three-part system that separates sales orgs where average reps hit quota from those where they close nothing. Product-market fit, tight process, and sales support are not optional. Missing any one and your hires from high-performing companies will fail.

Aug 17, 2026 · 3 min
Strategy

Klaviyo mandates every employee hit AI autonomy by June or exit

Klaviyo's 2,400-person team, including sales and marketing, had to reach L3 AI proficiency by end of June. That means running multiple agent sessions simultaneously, not just searching with ChatGPT. The company is betting its $1.5B run rate on agents building agents, including Composer, which hit 95,000 users in month one.

Aug 15, 2026 · 3 min
Strategy

SaaS demo conversion: 10-20% is good, under 8% burns out your AEs

Jason Lemkin says SaaS startups should target 10-20% demo-to-paid conversion. Below 8-10% and your sales team runs out of capacity: they need to close 10-15 deals monthly, and over 50 demos per month leaves no time to actually sell. Worth noting: conversion rates often drop as you scale because you attract more top-of-funnel traffic.

Aug 10, 2026 · 2 min
Strategy

Anthropic builds sales playbook around AI workflows, not just chat interfaces

Eleanor Dorfman, leading Anthropic's commercial and industries team, shared the company's enterprise sales approach at SaaStr AI 2026. The playbook: layer AI workflows into existing stacks rather than force migration to chat-only interfaces. Three execs from different companies landed on the same primitive: skills-based orchestration beats binary implementation choices.

Jul 26, 2026 · 2 min
Strategy

Lemkin case study: how lazy follow-up kills $100k deals

SaaS investor Jason Lemkin raised his hand for a six-figure fund admin deal. The vendor sent generic emails, gated a boilerplate deck behind a signup wall, and did zero research. Deal died in two touches. This is what weak discovery and template fatigue look like when they cost you real pipeline.

Jul 23, 2026 · 2 min