Commentary
Your AE Role Just Got Easier Because Marketing Finally Admitted They Need Help
ANZ marketers are building communities and fixing their mess—which means qualified leads might actually start flowing again.
Commentary & Analysis
Bold perspectives from sales leaders across ANZ
Commentary
The Threshold Game: Why Your Sales Comp Plan Is About to Get Simpler (Or You're Getting Screwed)
Payment thresholds in commission plans are dying, and if your company won't kill them, talented reps will kill the company instead.
Commentary
Your AE Job Is Becoming a Product Manager Role and Nobody Told You
B2B buyers want to self-serve 52% of their purchase journey, which means half your pipeline will never take your call.
Commentary
Shopify's Commission Overhaul Is Your Warning: Get Every Comp Detail in Writing
If a $200B company can botch sales comp badly enough to trigger fraud and firings, your startup's "we'll sort it out later" comp plan is a ticking bomb.
Commentary
Oracle's 3AM Layoff Email Shows Why Your Enterprise Sales Job Isn't Safe Anymore
When a $500B company fires thousands via overnight email, it's not restructuring—it's showing you exactly how disposable enterprise tech sales has become.
Commentary
Your AE Job Is Moving to Slack Whether You Like It or Not
B2B orgs expect 52% of revenue through digital channels by 2027, which means half your quota is about to come from buyers who never wanted to talk to you anyway.
Commentary
Online Retail's 3.9% Jump Means Your Enterprise SaaS Quota Just Got Harder
While retail celebrates digital growth, B2B sales teams are about to discover their enterprise buyers have less budget and more questions.
Commentary
Salesforce Says Sales Jobs Are Safe From AI. Your Quota Says Otherwise.
Marc Benioff claims sales roles are protected while engineering freezes—but AI is already rewriting what "sales" actually means.
Commentary
Luxury retail's 10% CAGR proves your enterprise software job isn't as premium as you think
While you're grinding for 85% quota attainment, luxury retailers are printing money at double your growth rate.
Commentary
Oracle's 3AM Layoff Email Just Showed You Exactly What Tech Sales Loyalty Is Worth
When a $500B company fires thousands via email while you sleep, it's time to stop pretending your quota performance guarantees job security.
Commentary
Australia's Retail Recovery Just Made Your E-Commerce Sales Role Obsolete
While retail celebrates its comeback, the sales jobs aren't coming with it—and you're competing with checkout algorithms for commission.
Commentary
Your B2B Buyer Joined a Slack Community and Now They Don't Need Your Cold Call
ANZ marketers are building closed communities to avoid sales outreach, and your pipeline is about to feel it.