Strategy

SaaS demo conversion: 10-20% is good, under 8% burns out your AEs

Jason Lemkin says SaaS startups should target 10-20% demo-to-paid conversion. Below 8-10% and your sales team runs out of capacity: they need to close 10-15 deals monthly, and over 50 demos per month leaves no time to actually sell. Worth noting: conversion rates often drop as you scale because you attract more top-of-funnel traffic.

Aug 10, 2026 · 2 min
Market Intel

Canva cuts 2026 revenue forecast by third, AI costs too high

Sydney's Canva slashed its 2026 growth target from 30% to 20% after AI task costs ballooned. CEO Melanie Perkins said they were relying too heavily on frontier models like OpenAI. The company has since cut AI serving costs by 90% but it slowed product rollout and hit near-term growth.

Aug 6, 2026 · 2 min
Funding & Startups

Airtable sells for $2.25B at 2.7x ARR after $11.7B valuation

Bending Spoons is acquiring the no-code platform for $1.285B enterprise value, roughly $2.25B equity value including cash. That is 2.7x ARR on $480M revenue, growing 20% year over year. The company raised $1.4B and was valued at $11.7B in 2021. This is what the SaaS valuation reset looks like at scale.

Aug 6, 2026 · 2 min