Canva hits $4B ARR but power users are quietly churning to AI tools
SaaStr's Jason Lemkin hasn't opened Canva in months despite being a happy customer for 8 years. The pattern: specialist AI tools like Reve, Opus Pro, and Higgsfield are eating specific use cases while team usage masks power user churn. When your most engaged champions quietly disengage, that is a leading indicator every B2B vendor should track.