Chime Labs raises $900k for AI receptionist targeting tradies
# Chime Labs raises $900k for AI receptionist targeting tradies Sydney startup Chime Labs closed $900,000 pre-seed funding led by 500 Global with angel participation. The company builds an AI receptionist for tradies: plumbers, electricians, and service businesses that lose revenue on missed calls. Founded in 2025 by former Googlers Alexis Griveau (CEO) and Mathew Pretel, Chime Labs answers inbound calls 24/7, qualifies leads, and books appointments directly into calendars. According to Griveau, a single missed call costs tradies up to $12,000 monthly in lost revenue. ## Market context: AI receptionists for SMBs Chime Labs enters a crowded field. US-based Beside hit $4M ARR with 20,000+ customers before raising $32M total funding. Canadian startup Handshake runs a six-person team with a voice agent handling 20 simultaneous calls in 50 languages. LA-based Steno raised $49M addressing similar admin gaps. Chime Labs differentiates by focusing exclusively on ANZ tradies, a niche underserved by global players. No revenue, headcount, or customer numbers disclosed. The company is early: founded last year, first institutional raise, minimal public data. ## What the money funds The $900k goes toward product expansion (quoting, invoicing, lead generation tools) and hiring. Current customers are requesting features beyond call handling. The company positions itself as a one-stop admin solution for service businesses, not just a receptionist. ## Sales angle: What this means for the market AI receptionist tools are proliferating in the SMB space, but few target specific verticals. Chime Labs is betting that tradie-specific workflows (quoting a bathroom reno differs from booking a SaaS demo) justify a focused product. Whether that thesis supports venture scale remains to be seen: tradies operate on tight margins, and willingness to pay for software tools varies widely. No word on pricing, ACV, or go-to-market strategy. For sales teams selling into SMBs, the tradie vertical represents a hard sell: high volume, low ACV, long sales cycles. Chime Labs will need strong product-led growth or a scalable inbound model to make the unit economics work. Worth watching: whether they can convert early traction into repeatable revenue, and whether the ANZ tradie market supports a venture-backed business.