Cuttable raises $5.7M, doubles valuation to $100M, opens New York office
**Cuttable closed a $5.7 million round at a $100 million valuation, doubling from its August 2025 raise.** The Melbourne AI ad tech startup is opening a New York office after US demand reached 50% of inbound enquiries. Square Peg and Rampersand increased their stakes. AirTree, Glitch Capital, and Benjamin Duncan joined. Total raised: $16 million across three rounds in 18 months. **CEO Sam Kroonenburg** sold his previous company, A Cloud Guru, for $2 billion in 2021. He cofounded Cuttable in 2023 with Jack White (Sunday Gravy) and Ed Ring (former Swisse marketer). The platform automates ad production, testing, and iteration for performance marketing teams. Client base: 200 brands across ANZ and US. Recent programme data: 13x return on ad spend. Notable clients include Catch (Wesfarmers), Nando's, and Powershop. **Why this matters for sales teams:** Cuttable is automating creative workflows, similar to how Clay and other AI sales tools automate prospecting. Performance marketing teams are the buyers here. If you are selling into marketing or ad tech, watch how fast AI is eliminating manual work in adjacent functions. Same pattern: AI automates grunt work, teams get smaller, buying decisions consolidate. The New York expansion follows demand, not ambition. When 50% of inbound comes from one market, you go there. Worth noting: Kroonenburg has done this before. A Cloud Guru hit similar inflection points before the $2B exit. **Funding timeline:** - July 2024: $5.5M seed (Square Peg) - August 2025: $4.5M seed extension, $44.5M valuation - March 2026: $5.7M, $100M valuation Valuation more than doubled in seven months. That pace suggests strong unit economics or aggressive growth targets. The company is hiring in Melbourne and staffing New York. Kroonenburg compared Cuttable's current stage to A Cloud Guru at similar traction: strong product, customers pulling into new markets, fast-moving team. If the pattern holds, this is early innings.