Multi-year SaaS contracts dropped 5%, buyers now prefer annual deals
## The Market Shifted: Stop Pushing Multi-Year Deals Three-year SaaS contracts dropped from 28% of new logos in 2023 to 23% in 2026, according to ICONIQ benchmark data. Sub-one-year contracts jumped from 4% to 13% in the same period. This is not negotiating tactics. This is rational buyer behaviour. AI replacement cycles compress every 18 months. A three-year contract signed today might lock a customer into a category that is obsolete by year two. ## What This Means for AEs Stop discounting multi-year deals to force them. You slow down deals when buyers are already uncertain about where AI B2B will be in 10 to 12 months. Push too hard and you create resentful customers who churn at renewal. The only companies consistently winning longer initial commitments are the ones whose customers see undeniable ROI before the renewal conversation starts. Datadog, Figma, Databricks, Snowflake. They close three-year deals because customers already chose to expand, not because of pitch decks. Top-quartile companies sit at 110% to 123% NRR. If you have 120% NRR, which is where you should be aiming at Series B, short initial contracts are not a threat. You earn the extension through results. ## What to Do Instead Optimise for NRR and renewal quality, not initial contract length. Invest heavily in field deployment engineers, deployment, and post-sales. Get customers to ROI in 60 to 90 days. Make the renewal obvious. That is how you win longer commitments in 2026. The market moved. Fighting it costs you more than it gains. **Source:** Jason Lemkin, SaaStr (bootstrapped B2B media and education company focused on SaaS GTM strategy)