AI SDR deployment takes 2 weeks minimum, says SaaStr founder
## The Setup Tax No One Mentions Jason Lemkin is running AI SDRs at SaaStr. His take: budget 2 weeks minimum for deployment, regardless of what the demo promised. The delay is not vendor slowness. Email warming takes 2 to 3 weeks if you are using dedicated IPs or domains. That is infrastructure reality, not implementation friction. Then comes the actual work: copy testing, subject line optimisation, time-of-day experiments, and segment-specific messaging. That is another 2 weeks before the agent is even live. Lemkin's team checks their agents daily. Not all day, but every day. Think of it like a 15-minute one-on-one with a rep, compressed. The "set and forget" pitch does not match deployment reality. ## Integration Overhead Once the agent is running, the questions compound. Does it flow back into Salesforce? Does it live in a silo? Do you add an inbound agent next? What about customer success? Even Monaco, which Lemkin describes as genuinely good at keeping pipeline current, took a week and a half to set up. That was their fastest deployment. The pattern holds across the market. Industry guides now cite 2 to 4 weeks for simpler setups, 4 to 6 weeks when you factor in knowledge-base prep, QA, and pilot testing. Warming alone consistently eats 2 to 3 weeks. ## Channel Preference: Chat Still Wins SaaStr runs multimodal agents: chat, voice, and video. After nearly a year of data from Amelia AI and Digital Jason on Delphi (2.75 million conversations), the result is clear. Most people still choose chat. Not voice. Not video. Chat. Lemkin saw it on a live call. The person on the other end pulled up SaaStr.ai mid-conversation, saw Amelia AI, and asked if that was him. It was the AI version. They chose to interact via chat, even though video was available. Some users prefer video because they do not want to type. A handful of attendees at SaaStr's London event said they had talked to Amelia AI before showing up. That is the value: 24/7 availability that no human can match. ## What This Means for Sales Teams Two takeaways if you are deploying AI SDRs: **The ramp is real.** Vendors who claim instant deployment will leave you troubleshooting in week three. Budget the time. Plan for it. **Build optionality.** Do not force users into one channel because that is what you built first. Let them pick: chat, voice, or video. Most will still choose chat. The AI SDR category is crowded. Tools like Autobound, Nooks, Landbase, and Monday's AI SDR offerings all compete in this space, alongside broader sales platforms adding AI prospecting. Lemkin's advice: pick a leading tool, budget the time, train it properly, and assign a strong human to manage it. That is where success comes from, not the demo. The market has moved past "launch in minutes" claims. The real work is deliverability, data hygiene, and human oversight. That work takes 2 weeks minimum, and pretending otherwise costs you 3 weeks of troubleshooting instead.