Melbourne startup Spoony shuts down, blames AI funding shift
Spoony, a Melbourne-based social app for disabled and neurodivergent communities, will shut down by end of May after failing to raise its planned October 2025 round. Co-founder Nicholas Carlton told media the funding environment changed dramatically during the startup's two-year run. Investors now prioritise profitability over the grow-first model Spoony followed. The company raised $1 million early on and reached 65,000 users, but that was not enough. "The sands have shifted," Carlton said. "There's an expectation now from investors that you are monetising much, much earlier." Spoony explored revenue through referrals to speech pathologists and ADHD assessment services. Traditional advertising, Carlton noted, only makes sense past a million users. The startup never got there. ## The AI funding shift This shutdown sits within a broader trend. While AI-focused startups like Firmus raise hundreds of millions, non-AI ventures struggle for capital. The message from investors is clear: AI or nothing. For sales professionals, this matters. Startups that cannot raise are not hiring. The Melbourne team at Spoony, likely under 10 people based on structure and stage, will not be adding AEs or SDRs. Multiply that across dozens of similar shutdowns and you see why ANZ sales hiring slowed in 2025. ## Sales automation reality check The irony: Spoony shut down partly because investors want AI startups. Meanwhile, sales automation companies face backlash for replacing human roles. Artisan AI's "stop hiring humans" campaign sparked controversy, and multiple AI SDR tools launched promising to replace outbound teams entirely. The data tells a different story. AI tools handle repetitive tasks well. They do not close enterprise deals or navigate complex buying committees. Companies that gutted sales teams for AI automation are quietly rehiring. Spoony's closure is not a sales story directly. No CRO departing, no territory restructure, no quota changes. But it shows what happens when funding dries up for non-AI plays. Fewer startups means fewer sales roles, tighter hiring, lower OTEs as competition decreases. Worth noting: Carlton did not mention considering AI tools for growth or operations. For a community-focused app serving neurodivergent users, that makes sense. Some products need human touch. The shutdown date is end of May 2026. 65,000 users will need to find new platforms. The Collingwood office at 54 Wellington Street will go quiet. Another Melbourne startup story ends before Series A.