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The Wire

Commentary & Analysis

Bold perspectives from sales leaders across ANZ

All Takes Featured Only
Commentary

The hiring freeze isn't temporary, it's your new normal

Tech companies didn't pause hiring to save money, they paused it because AI convinced them they don't need you.

OnTargetIsh Editorial
2 min read
Commentary

The Hiring Freeze Isn't About Efficiency, It's About Your Commission Structure

Tech companies aren't freezing hiring to cut costs—they're restructuring how sales compensation works, and your OTE is about to get complicated.

OnTargetIsh Editorial
2 min read
Commentary

Australia's Tech Tax Proves Your US Employer Is About to Cut ANZ Headcount

When governments make it expensive to do business locally, sales teams get cut first—and Australia just painted a target on every tech AE's back.

OnTargetIsh Editorial
2 min read
Commentary

retail's booming but your b2b sales cycle just got longer

When consumers spend more at Woolies, they spend less time buying your enterprise software.

OnTargetIsh Editorial
2 min read
Commentary

Your 90-Day Sales Cycle Isn't a Feature, It's a Warning Sign

ANZ B2B sales teams are treating long cycles like weather, not like the revenue problem they actually are.

OnTargetIsh Editorial
2 min read
Featured Take

Woolworths' $1 Billion Underpayment Proves Your Sales Comp Is Already Wrong

If Australia's biggest retailers can't track what they owe employees for a decade, your startup's commission structure is definitely broken.

OnTargetIsh Editorial
2 min read
Commentary

retail's comeback means your b2b discount strategy just became obsolete

When consumers start spending again, enterprise buyers stop accepting your "market downturn" pricing.

OnTargetIsh Editorial
2 min read
Featured Take

Luxury retail's 10% growth proves your enterprise saas playbook is broken

While you're still discounting to hit quota, luxury retailers are raising prices and growing faster than any tech vertical.

OnTargetIsh Editorial
2 min read
Commentary

Retail's 8.6% Online Surge Just Made Your B2B SaaS Quota Harder to Hit

While you were chasing enterprise deals, retail figured out how to actually grow online revenue, and now your prospects have less budget for your platform.

OnTargetIsh Editorial
2 min read
Commentary

Atlassian's 1,600 Layoffs Just Made Your "SaaS Experience" Worthless on Paper

When a $50B ANZ success story cuts 10% of staff and blames AI, every hiring manager in the region just recalibrated what "enterprise SaaS experience" actually means.

OnTargetIsh Editorial
2 min read
Commentary

The Hiring Freeze Isn't Temporary and Your Pipeline Won't Save You

Tech sales professionals keep waiting for the market to "return to normal" – but this is normal now, and your quota just got harder.

OnTargetIsh Editorial
2 min read
Commentary

Your B2B Sales Job Is About to Become a Product Management Role

Digital commerce eating 52% of B2B revenue means your "relationship selling" pitch just became table stakes, not a strategy.

OnTargetIsh Editorial
2 min read

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