Commentary
Atlassian's AI layoffs prove your quota will survive the automation wave. Your sales org won't.
The tech industry is not replacing sellers with AI. It is using AI as cover to fix the bloat from 2021's hiring spree.
Commentary & Analysis
Bold perspectives from sales leaders across ANZ
Commentary
The Tech Hiring Freeze Isn't Ending Because Your Role Was Always Optional
ANZ sales professionals waiting for the US tech market to recover are missing the point: those roles aren't coming back because they were built on cheap capital, not customer demand.
Commentary
Your AE role is becoming a customer success manager and nobody told you
B2B e-commerce platforms are eating the discovery-to-demo pipeline, and if you're still cold calling mid-market manufacturers, you're already behind.
Commentary
Your SaaS Product Just Got Unsexy: Why Retail's Recovery Means B2B Tech Sales Jobs Are Drying Up
Australia's retail boom is pulling VC money, talent, and hiring budgets away from enterprise SaaS—and your quota just got harder to hit.
Commentary
Online Retail's 13% Surge Just Made Your SaaS Quota Harder to Hit
E-commerce platforms are printing money while your B2B software deal sits in "legal review" for the third month.
Featured Take
The Tech Hiring Freeze Is a Lie and Your AE Role Is the Proof
Companies aren't frozen, they're just not hiring you anymore.
Commentary
The Tech Hiring Freeze Isn't About Budget. It's About You Being Replaceable.
Every CRO says "people are our greatest asset" until they realize three AEs can do the work of five, and AI can do the prospecting for free.
Commentary
AI Didn't Kill Your SaaS Sales Job—Bad Unit Economics Did
Tech companies are blaming AI for layoffs, but the real culprit is the sales model that never worked in the first place.
Featured Take
Australia Post's $1.9M CEO Pay Proves Your Sales Comp Will Never Be Fair
While your OTE caps at $200k with impossible quotas, executives pull seven figures for missing targets—and it's getting worse.
Commentary
Every Tech Layoff Is "AI" Now Because CFOs Finally Found the Perfect Excuse
Australian tech firms sacked 4,450 workers this year and blamed every single cut on AI—which tells you more about leadership than automation.
Commentary
Online retail is booming again and your B2B SaaS quota just got harder
Consumer spending is back, but it's flowing to checkout buttons, not your enterprise deal pipeline.
Featured Take
The "Sales Is Safe From AI" Myth Just Died With Salesforce's Hiring Freeze
Marc Benioff says sales jobs are protected while freezing sales hiring—and if you believe that contradiction, you deserve what's coming.