Market Intel

AI tool sprawl costs SMEs productivity, not saves it

One-third of Australian SMEs now use AI, but most are juggling chaotic piles of logins and half-adopted copilots instead of strategic workflows. The pitch: less AI, not more, might actually drive better outcomes for small sales teams drowning in subscriptions.

Apr 29, 2026 · 2 min
Market Intel

AI vendors cut FDE support for sub-5,000 employee customers amid scaling crunch

Fast-growing AI agent vendors are restricting Forward Deployed Engineers to enterprise accounts only, leaving mid-market customers with self-serve onboarding. The shift matters because deployment support is the single biggest variable in whether AI agents actually work. Zendesk data shows enterprise customers with FDE involvement hit 60-80% automation rates versus 20% for self-serve.

Apr 24, 2026 · 2 min
Market Intel

Meta cuts 8,000 jobs, freezes 6,000 roles for $180B AI spend

Meta is cutting 10% of its workforce (8,000 people) on May 20 and leaving 6,000 roles unfilled. The reason: capital investments of up to $135 billion in AI infrastructure for 2026. Sales teams at Meta, already hit by earlier cuts targeting advertising operations, face more uncertainty as the company trades headcount for compute power.

Apr 24, 2026 · 2 min
Market Intel

Finder cuts 54 roles globally, sales and partnerships likely hit

Australian comparison platform Finder shed 54 roles in April 2026, marking its fifth redundancy round since 2023. The cuts hit roughly 10% of remaining headcount across multiple markets. For sales professionals, this signals continued pressure on fintech B2B partnerships and affiliate revenue models.

Apr 22, 2026 · 2 min
Market Intel

SaaStr AI Annual 2026: Half of Attendees Are Founders or C-Suite

SaaStr AI Annual 2026 has 2,548 registered attendees, 49.5% holding founder, CEO, or C-suite titles. That is not a conference. That is a room full of budget holders. Sales leaders selling to enterprise B2B should note: engineering leaders now make up 12% of attendees, up from 3-4% five years ago.

Apr 21, 2026 · 2 min
Market Intel

B2B buyers want one-year contracts, not three. AI uncertainty reshaping deals.

Sub-1-year contracts jumped from 4% to 13% of new logo deals in three years, while three-year commitments dropped. Sales cycles are shorter (19 weeks, down from 25), but buyers won't lock in long-term when the category leader could flip in 12 months. This is not hesitation: it is rational risk management in a market where AI tools barely existed a year ago.

Apr 21, 2026 · 3 min