116 quarters carrying quota: Battery's Bill Binch on the metrics CROs miss
Bill Binch (Operating Partner, Battery Ventures) spent 29 years carrying a bag, including Marketo employee #16 through IPO and Pendo CRO scaling to $100M ARR. His framework: start every forecast with quota, track deployed quota against plan monthly, and measure pipeline momentum through six daily inputs. Most companies miss the gap between planned quota and actual quota deployed, which explains why they are short on pipeline.