Market Intel

SafetyCulture rebrands as Mitti, targets enterprise ops beyond safety

Brisbane unicorn SafetyCulture is now Mitti, pushing AI-driven workplace operations and insurance alongside its core safety platform. The rebrand follows the 2023 buyout of QBE's 50% stake in their insurance JV. Worth noting: 26,000 businesses worldwide already use the platform, but the company has not disclosed sales headcount or go-to-market structure for the expanded product suite.

Aug 11, 2026 · 2 min
Market Intel

Mailchimp revenue declining after Intuit's $12B buy, 3,100 jobs cut

Five years after Intuit paid $12B for a business doing $1B ARR, Mailchimp is now shrinking. Intuit reports growth twice: once with Mailchimp, once without. The May earnings call confirmed year-over-year revenue decline and a 17% workforce reduction. Mailchimp went from 20% growth to a liability Intuit strips out of its numbers.

Aug 11, 2026 · 2 min
Strategy

SaaS demo conversion: 10-20% is good, under 8% burns out your AEs

Jason Lemkin says SaaS startups should target 10-20% demo-to-paid conversion. Below 8-10% and your sales team runs out of capacity: they need to close 10-15 deals monthly, and over 50 demos per month leaves no time to actually sell. Worth noting: conversion rates often drop as you scale because you attract more top-of-funnel traffic.

Aug 10, 2026 · 2 min