AI startup sales teams: $4M quotas or 200 reps, both work
Hot AI B2B companies are running two opposite sales playbooks. Some are setting $4M+ quotas per AE and servicing massive inbound with tiny teams. Others are hiring 200+ reps with traditional $700K quotas to capture every lead. ElevenLabs split the difference: $2M quotas, 80% attainment, and a forced 50/50 inbound/outbound split.