SaaS playbook dead: AI competitors ship weekly, NRR autopilot over
The classic B2B SaaS playbook, lock up a category at $20M ARR, burn $80M grinding to $100M, ride 130% NRR on autopilot, is finished. AI-native competitors are hitting $100M in 12 months, shipping real capability weekly, and pulling budget from incumbents whose quarterly releases look absurd. For sales teams, this means quotas built on automatic expansion are breaking, and CFOs now demand immediate ROI or they will spend elsewhere.