Anthropic rebuilt sales org around AI, 54% of enterprise logos now self-serve
After Claude Opus 4.6 demand spiked in December 2025, Anthropic's Head of Industries Eleanor Dorfman rebuilt the entire sales org in January 2026. Four months later, 54% of new enterprise logos came through self-serve, on real enterprise terms with real ACV. Here is how they threaded Claude through their existing stack instead of hiring their way out of the problem.