AI-forward SaaS teams run 43% leaner, close 2x revenue per rep: ICONIQ data
New ICONIQ benchmark of 150+ B2B companies shows AI-adopting GTM orgs are running 20 to 30% fewer FTEs while producing roughly double the net new revenue per rep. Sales-sourced pipeline now makes up 62% of total pipeline, up from marketing's 19%. Comp plans are shifting: 33% of companies now tie AE pay to net new recurring revenue, up 8 points year on year.