Market Intel

AI-forward SaaS teams run 43% leaner, close 2x revenue per rep: ICONIQ data

New ICONIQ benchmark of 150+ B2B companies shows AI-adopting GTM orgs are running 20 to 30% fewer FTEs while producing roughly double the net new revenue per rep. Sales-sourced pipeline now makes up 62% of total pipeline, up from marketing's 19%. Comp plans are shifting: 33% of companies now tie AE pay to net new recurring revenue, up 8 points year on year.

Jun 9, 2026 · 2 min
Sales Tech

Aurasell CEO: His last stack was 22 tools, $3M, 11 ops people

Jason Eubanks put his old GTM stack on a slide: 22 products, $3 million in annual fees, 11 ops team members to keep it running. Reps spent 24-30% of their time actually selling. The rest was context switching across 10-12 tools per day. Now he is building Aurasell to replace the whole thing with one AI-native CRM.

Jun 8, 2026 · 3 min
Sales Leadership

Vercel CPO: AI agents handle 93% of support, SDR team reabsorbed

Vercel's CPO Tom Occhino detailed how the company runs on hundreds of internal AI agents, posting numbers that should make every B2B sales leader rethink 2026 headcount. The dev platform reabsorbed its SDR team after an AI agent took over lead qualification. Support runs at 93% automation, marketing content starts at 96% AI-drafted.

Jun 7, 2026 · 2 min
Sales Tech

SaaStr built an AI VP of Marketing, runs 20+ agents with 3 humans

Jason Lemkin's SaaStr runs 20+ AI agents with 3 full-time humans, same revenue as when they had 20 employees in 2020. Their custom-built AI VP of Marketing, called 10K, plans campaigns, manages pipeline, and assigns daily tasks. They spent over $500k on AI infrastructure because every AI marketing tool they demoed only wrote content, not strategy.

Jun 7, 2026 · 2 min