GTM orgs now 9x flatter, 2x revenue per rep: ICONIQ survey
ICONIQ Growth surveyed 150+ B2B software companies in January 2026. The data: top performers run 20-30% leaner teams, 9x flatter management structures, and generate roughly 2x more net new revenue per rep. The driver is AI-assisted prospecting, RevOps centralisation, and fewer coordination layers between reps and leadership.